How to Keep Your Volkswagen Alive 19 Ed: A Manual of Step-by-Step Procedures for the Compleat Idiot

The name means "people's car" in German, in which it is pronounced [folksvagen]. Its old German tagline is "Aus Liebe zum Automobil", which is translated as "Out of love for the car" - or, "For Love of the People's Cars", as translated by VW in other languages. The new tagline is "Volkswagen - Das Auto" or "Volkswagen - The Car".

Volkswagens were first exhibited and sold in the United States in 1949. It only sold two units in America that first year. On its entry to the U.S. market, the VW was briefly sold as a "Victory Wagon". Volkswagen of America was formed in April 1955 to standardize sales and service in the U.S. Production of the Type 1 Volkswagen Beetle increased dramatically over the years, the total reaching one million in 1955.

Sales soared - due in part to the famous advertising campaigns by New York advertising agency, Doyle, Dane and Bernbach. Led by art director Helmut Krone and copywriters Julian Koenig and Bob Levinson, Volkswagen ads became as popular as the car, using crisp layouts and witty copy to lure the younger, sophisticated consumers with whom the car became associated.