Edsel

1958 Edsel Citation convertible

"The Edsel was a marque of the Ford Motor Company during the 1958, 1959, and 1960 model years. The brand is known best as one of the biggest commercial failures in the history of American business. The Edsel was introduced amidst considerable publicity on "E Day"-September 4, 1957. It was promoted by a top-rated television special, The Edsel Show, on October 13, but it was not enough to counter the adverse public reaction to the car's styling

1958 Edsel Service Manual

and conventional build. For months, Ford had been circulating rumours that led consumers to expect an entirely new kind of car, when in reality, the Edsel shared its bodywork with other Ford models. Ford announced the end of the Edsel program on Thursday, November 19, 1959. However, cars continued being produced until late in November, with the final tally at 2,846 1960 models. Total sales were approximately 84,000, less than half the company's projected break-even point. The company lost $350 million on the venture. All totaled, 118,287 Edsels were built (including 7,440 produced in Ontario, Canada.) This figure may seem large, but by automotive standards, it was dismal, especially when spread across three model-years." This information found: Wikipedia Encylopedia

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